Instagram is an excellent place to market your personal and professional brand. Whether you are sharing your latest products or services or encouraging audiences to read your blog, you will need organic Instagram growth to reach users. While you could purchase Instagram ads to attract followers, organic growth ensures long-term stability and provides you with a loyal audience that is interested in your content. Keep reading for the top tactics to grow organically on Instagram.
Table of Contents
1. Do Your Homework
The best organic Instagram growth strategy is to know your audience. It is important that you research your market and target audience on the social media platform to better inform your own decisions. If you want to build a community on Instagram, you will have to learn where your audience is, what content they enjoy, and how they communicate. That way you can perfect your content from day one.
2. Consistent Posting
Growing on Instagram only happens if you are committed to your account. Create a posting schedule and regularly post new content each week. You will only build an audience on Instagram if they can rely on your account for new content on a regular basis.
Not to mention, the Instagram Explore Page Algorithm places emphasis on newer posts. Thus, the more you post on Instagram, the more often to show up in stories, feeds, explore page & more!
3. Craft Your Instagram Bio
Your bio can help you grow organically on Instagram. As one of the first things users see when they visit your profile, your bio should be quick and to the point.
Let your audience know what type of content they can expect from you, what you do, and who you are in as few words as possible. You can also link directly to another social media platform or your website to generate more traffic.
The best way to get a picture-perfect Instagram Bio is to write out in a text editor first, like notes! This allows you to give it the visually appealing formatting for all the OCD & neat freaks out there.
4. High-quality Content
If you want to build an audience on Instagram, you have to provide high-quality content. Your research should indicate what types of content your audience prefers and the topics they are interested in. Use this information to develop a strong content marketing campaign with original content that is authentic to you. You should also strive to provide value for your audience, whether that involves important information, references to products and services, or entertainment.
5. Engage with Your Audience
Instagram is not a one-way street. If you want to know how to grow on Instagram, engaging with your audience is a great tactic. When people comment on your photos or videos, write them back. Learn who your followers are, especially ones that interact with your brand on a regular basis. You should also include questions or opinions in your posts and captions that encourage your audience to engage with you.
6. Interact with Other Accounts
Don’t limit your engagement to only your followers. One of the top Instagram growth hacks is to interact with other accounts or influencers that reach your audience. Like, comment, and share posts that are within your market or niche. Engage with other content creators to form relationships within your industry. The more you comment and like other posts, the more times your Instagram account is viewable on the platform.
7. Use Hashtags
Hashtags are essential for organic Instagram growth. People on Instagram can search for topics that interest them by using hashtags, and you want to ensure your content shows up in those searches.
Make sure you only use relevant hashtags so you reach your target audience. Also, consider leaving your hashtags at the bottom of your caption or strategically placed within your caption to avoid cluttering your posts.
8. Create Your Own Style
You have to be unique to build an audience on Instagram. Organic Instagram growth does not happen for people who copy other profiles or recycle materials.
With your audience and brand in mind, develop a style that is all your own. Maybe you format your posts a certain way or stick to specific topics. Perhaps you are known for strong opinions or a cool vibe. Whatever the case, make sure your style is present & consistent across your content or profiles.
9. Tag and Geolocate
Tagging others in your posts is a great way to grow organically on Instagram. When people are tagged in your posts, they are more likely to look at your page and share your content. Make sure your tags are relevant though and avoid spamming people with tags. You should also use geolocation to tag your posts. This feature can help you reach new audiences in your local area.
10. Partner with Influencers
There are countless influencers all over Instagram, and they have a lot of great information on how to get more Instagram followers. Partnering with an influencer does not necessarily mean that you reach out to someone with millions of followers. There are plenty of micro-influencers across the platform that have cultivated loyal followings. You can partner with a smaller influencer that reaches your target audience for great success on a tighter budget.
11. Add to Your Stories
Instagram Stories are another great way to engage with your followers and keep them entertained. Your Stories can be used to provide limited-time offers or behind-the-scenes looks because they are only available for a short period of time. Stories can help boost your engagement as users scroll through their available Stories on the app.
12. Pay Attention to Your Images
Posting regularly and engaging with your audience is not enough to build a community on Instagram. If you want to stand out from the crowd and get attention for your page, you have to share only high-quality images and videos. Use the best equipment to produce sharp images or videos that are free of clutter and distractions. If your photos are grainy or your videos are shaky, people will not stick around for long. Nowadays people are used to professional quality, meaning your content either makes the cut or it doesn’t.
13. Share Across Social Media Platforms
If you find yourself doing all of the things above and still wondering how to grow on Instagram, make sure you are sharing your Instagram account on your other social media sites. Link to your Instagram profile on other platforms, and feature your social media accounts on your website or blog. The more access you provide to your Instagram page, the more followers you can reach.
14. Get Noticed by Big Accounts
Is there a big account within your industry or niche that seems to dominate on social media? Use them for inspiration and try to get their attention. Whether you participate in one of their challenges or tag them in a relevant post, there are many ways to catch the eye of social media managers. If you manage to get a shoutout or feature on their page, you will be well on your way to growing on Instagram.
15. Stay Inspired
Finally, staying inspired is crucial for Instagram growth. Letting your content get stagnant can cause you to lose followers while staying on top of trends and mixing things up can attract new people to your page. If you are looking for Instagram growth tips, consider staying active on the app, checking out what other users are posting, and looking for inspiration in unexpected places.