Hey there! Are you struggling to find the Best TikTok Hashtags to go viral and hit the For You Page. Maybe you’re interested in learning how to use trending hashtags on TikTok to increase engagement & growth?
Whatever the case may be, if you’re searching for anything about TikTok hashtags then this is the perfect guide for you!
This ultimate TikTok guide is centered on exposing you to the world of hashtags on TikTok.
We’ll talk about what TikTok hashtags entail and show you how to use Tik Tok hashtags for growth, increased engagement, brand visibility, and more.
For starters, we’ll like to state every marketer sees a new traffic opportunity as an avenue to gains more exposure.
Apart from Facebook, Twitter, Instagram, or Pinterest, TikTok is one of the greatest and most downloaded social media apps in the world.
Even though it’s not a new platform, TikTok is a channel with unique opportunities. It’s a platform that comes in handy for brands that want to stand out and be noticed.
According to stats and data for TikTok in 2020, the social media app has over 500 million active users, with over 1 Billion downloads and is currently in 154 countries
Most marketers haven’t moved to TikTok yet. So, the competition isn’t that high, and businesses that take the platform seriously can gain better traffic and improve their brand awareness.
Now, you might want to ask: how can TikTok help my business? How can I increase brand awareness using TikTok?
One of the best ways to achieve these is by using TikTok Hashtags.
Let’s read on to look at what TikTok Hashtags entail.
Table of Contents
WHAT IS TIKTOK?
TikTok (the new Musical.ly) is a video creation and sharing app that was rolled out to an amazingly fast reception, especially among teens and tweens. It’s a social media app where users can stream and share a 15-second short-span video.
Originally, Tik Tok was popularized in china for personal content, but it has gone global and can now be used as a digital marketing avenue.
What are TikTok Hashtags?
TikTok hashtags: Are words or groups of words after a hash (#) symbol. Hashtags categorize content in order to make it easier to find for users.
TikTok Caption Length: Posts on TikTok have a 100 Character Limit, meaning you can have as many hashtags as you like so long as you don’t go over that limit. But don’t forget about your captions!
Brands and online marketers leverage hashtags to drive TikTok challenges forward and also capitalize on their presence online. In fact, many marketers define hashtags to be the fundamental driver of traffic on TikTok.
Not only that, similar to hashtags on Instagram, trending TikTok hashtags are viewed by thousands daily. TikTok hashtags can be favorited much like how they can be followed on Instagram. This means thousands of new eyes are scanning the hashtag content daily, bringing in more exposure & reach for your TikTok videos.
If you want to get more views & engagement for your TikTok videos, then you need to be aware of trending hashtags.
Also, you need to ensure that your videos are related to the trending topics and accompanied by the most popular hashtags.
Now that we’ve given a little introduction to TikTok hashtags, we’ll now talk about its importance and why marketers should consider using hashtags.
Why Do I Need TikTok Hashtags?
The real answer, is you don’t need TikTok Hashtags to grow. However, using them will provide greater chances of hitting the For You Page & allows for higher reach/exposure of your TikTok videos.
Best of all, Hashtags are allowed under the community guidelines and 100% FREE. When it comes to growing your TikTok account, or any social media account for that matter, almost every method requires some form of payment!
Using Hashtags is a white hat organic growth hack. If used properly you can rank your videos at the top position to maximize total reach & growth. Just think if you had the number one spot for a super trending hashtag like #fyp
Hashtags Generate More TikTok Followers, Engagement & Exposure
As we stated before, TikTok Hashtags build communities around them. With thousands of TikTokers scrolling through consuming the endless flow of content.
When you use hashtags on TikTok, you’re categorizing your content in order to be easily accessible by the TikTok community. The easier your content is to find the more engagement and growth you will receive.
If your content is really exceptional, then TikTok will promote it to the For You Page where you will be reaching millions of new users every minute!
TikTok Hashtags Help Brands Watch the Competition
Generally, hashtags will help you to get an idea of your potential competition.
Want to know how?
Thanks to hashtags on TikTok, brands have been able to establish entire communities around certain interests. However, that allows other brands to publicly view your customers & potential consumers.
Sure this can seem like somewhat random raw data. However, smart marketers can use the insights retrieved to modify and even advance their marketing strategy.
Now that we’ve talked about the importance of Tik Tok hashtags, we’ll now show you how to find Tik Tok hashtags.
How to Find the Best TikTok Hashtags
Are you tirelessly searching for the best TikTok hashtags?
Fortunately, there are many tested and proven techniques on how to find popular TikTok hashtags.
When you apply these techniques and optimize your TikTok account for trending hashtags, your account will get more views, likes, followers, traffic, and sales.
Explained below are some of the techniques:
Know Your Target Audience
Just like we’ve mentioned before, some TikTok users are in search of specific topics or hashtags, and you need to research and be fully aware of what they love.
The reason is simple.
If you post content and accompany it with a random hashtag, then your content will get ignored and thus become insignificant.
Once you’re able to identify your audience and what they love, you can easily create content that is relatable. Then accompanying with the proper TikTok hashtag.
This way you’re providing content with value to your audience and promoting it with trending hashtags. This will help you get more likes & follows.
Learn from Leading TikTok Influencers
If you’ve been on TikTok for a very long time, then you may be aware of top influencers on the platform.
Well, those are the kind of people you should study and learn from.
How to go about this?
You can study and analyze their profile to determine the kind of hashtags posted. If possible, you can also find out the results they’re getting from using specific hashtags ~ although this may take some serious digging.
This way, you get to know is working for them (ideas you can incorporate into your hashtag campaigns) and what isn’t working.
Look for Current Trends or Hot Topics
If you‘re searching for the Top Trending TikTok Hashtags, then you need to pay attention to the trending topics & challenges on TikTok.
For Example, when the U.S. under went quarantine procedures for COVID-19. The hashtags #stayhome, #corona, #quarantine become viral hashtags. The reason being is that the entire TikTok community could relate because everyone was undergoing the same thing.
Being first to the big news is essential if you really want to become TikTok famous. That means creating content & hashtags before the big viral wave comes to TikTok. It’s a race against the clock for most TikTok influencers.
Utilize the Tools Around You
There are so many tools that you can use to select the best TikTok hashtags. The tools contain many hashtags organized in specific areas.
You can also use the tools, no matter the niche you’re in.
Below are examples of such tools:
All hashtag is an online tool that can suggest hashtags appropriate for your brand. The tool has auto-completion features that recommend hashtags when you begin to type any keyword.
Afterward, you can easily copy the suggested hashtags and paste them on your Tik Tok account.
Seekmetrics is another useful hashtag generation tool that you can use to find appropriate hashtags for your Tik Tok account.
The tool also features an easy-to-use user interface and comparative metrics for gauging your performance.
It works in the same manner as All Hashtag, you can type a hashtag keyword, and the tool will suggest a list of hashtag keywords that you can copy and paste on your Tik Tok account.
TOP 100 TRENDING TIK TOK HASHTAGS
In general, there are many popular hashtags that most people seem to be in love with.
In a bid to help you, we’ve gotten a list of 100 Tik Tok hashtags that you can use to grow your online presence, get more followers and build your brand.
- #ootd (outfit of the day)
HOW TO MEASURE THE IMPACT OF YOUR TIK TOK HASHTAG
After using hashtags on TikTok, it’s ideal to measure the impacts of the hashtag. That’s the only way you’d get to know what worked and what didn’t work.
Here are some indicators or measures that you can use to determine if your hashtags are making any impacts or not.
THE PERFORMANCE OR REACH OF THE HASHTAGS:
If you have posted a collection of hashtags and a CTA that persuades new visitors to perform certain actions, then you can measure the impacts of the hashtags by checking the number of people that responded to your post.
You can use those measures to know whether your hashtags are functional or not.
THE NUMBER OF COMMENTS AND LIKES GENERATED BY THE HASHTAG:
If the number of likes and comments is high on a given set of hashtags, you can easily know that many fans love the topic. Hence, you can use more of such hashtags.
Alternatively, if a given set of hashtags is attracting negative comments or doesn’t perform well, you can immediately shift your attention from those hashtags to something trending.
THE RAPID RISE OR DECLINE OF FOLLOWERS ON YOUR ACCOUNT:
This measure might be critical.
If a given set of hashtags led to the rise of the number of followers on your account, then you need to use more of those hashtags.
On the other hand, you can do away with hashtags that led to a decrease in the number of followers. In such cases, you can also interact with your followers to know what went wrong.
LEVEL OF ENGAGEMENT:
The level of engagement is another measure that you can use to know if your hashtags are functional or not. For instance, if your fans post a positive comment on your post, then your post made an impact on them.
On the contrary, if fans don’t visit your content, then you need to avoid using the hashtags associated with that content in the future.
Just a recap of what we talked about in this article.
We talked about Tik Tok hashtag, the importance of Tik Tok hashtag, and the techniques for finding the best Tik Tok hashtag. We also gave an outline of the top 100 trending hashtags that you can consider using.
Finally, we rounded up the whole article by talking about specific ways to measure the impact of your hashtags.
Whenever you want to choose hashtags for Tik Tok, always ensure to choose hashtags that tends to go viral, and your audience can easily relate to it.
It’s now over to you.
What are your thoughts? Have you ever used Tik Tok hashtags before? What were your results? Do you have any observations or contributions? Please share your views in the comment section below.