Social media analytics tools are fractions of web application analysis software. They fulfil the purpose of monitoring, assessing, and improving the performance of social media.

Social media analytics tools are essential in operating a successful social media campaign. In addition, they gives experts of social media the opportunity to monitor and determine the performance of different parts of the social marketing campaign. This includes sales, customer service, and sentiment analysis.

That said, there are so many social media analytics tools that help marketers. Some of them are Google Analytics, sprout social, Keyhole, TapInfluence, Hubspot, etc. Unfortunately, most of these tools are good. Therefore, in this article, we will be discussing the top five social media analytics tools.

Table of Contents

  1. Hubspot
  2. Sprout Social
  3. TapInfluence
  4. Keyhole
  5. Google Analytics

Key Takeaways

Due to the rise of social media marketing, many platforms have been introduced. These platforms have the sole purpose of making influencer marketing easier.

Social media analytics tools like google analytics, HubSpot, TapInfluence and more, make marketing easier.


Five Best Social Media Analytics Tools for Marketers

Social Media Analytics Tools

Among all the numerous social media analytics tools for marketing, a few stand out due to rare features. These features make these tools the best at social media marketing.

The five best social media analytics tools for marketing are stated below.

1. Hubspot:

Hubspot is a cloud-based CRM made to help align sales and marketing teams and foster sales enablement. In addition, they boost ROI and optimize your inbound marketing strategy to generate more qualified leads.

In short, HubSpot is a software platform designed to help your company market and sell more effectively.

HubSpot provides an in-depth look into how social media impacts your campaign. In addition, it gives you the ability to report on a social media ROI. You can also view and compare performance across different social media platforms, campaigns, and publishing times. In addition, you can do all these things from a single tool.

Observe your brand on social media to understand how your target audience sees your business and content.

Additionally, YouTube Reports provide insight into how your audience and buyer personas engage with your videos. Lastly, effectively reach specific audiences using data and context from the Contacts in your CRM (which this social tool integrates seamlessly with).

2. Sprout Social:

Sprout Social is a social media management and optimization platform for brands and agencies of all sizes. The platform gives you a single hub for social media publishing, analytics, and engagement across all of your social profiles.

You may want to go fully deep into your performance on a single network or quickly compare results across numerous networks at once. Whatever the case, Sprout has your back.

You can track Facebook Page impressions, tally up Twitter link clicks, measure Instagram follower growth and evaluate LinkedIn engagement. You can also assess content performance on Pinterest, and much more, all from the same location, sprout social.

Sprout is complete with customizable reporting options. With this, you have multiple ways to gather critical social metrics and understand what they mean. Also, present them to others, including only the metrics you care about most.

3. TapInfluence:

 TapInfluence is an analytics platform that removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate, and the potential price tag behind any influencer.

In summary, TapInfluence points out important influencer metrics in black and white. The reason is so brands can easily understand whether or not a potential relationship makes sense before outreach.

Influencer campaigns shouldn’t be an endless loop of ROI. So, in addition to influencer metrics, TapInfluence also measures the performance of overall campaigns against industry benchmarks.

4. Keyhole:

For the sake of expanding the reach of your content, hashtag analytics are compulsory.

Tools such as keyhole provide a real-time performance analysis of the industry and campaign-specific hashtags on social media platforms like Twitter and Instagram.

This allows brands to promote during peak times and likewise understand which tags are most popular among their followers.

To help clients make more detailed marketing decisions, Keyholes created a host of reports that can be downloaded in PDF or XLS formats. 

Utilizing visualization reports makes understanding the intricacies of media listening easy for just anyone.

5. Google Analytics:

Google Analytics is a web analytics service that provides statistics and essential analytical tools for SEO and marketing purposes. The service is part of the Google Marketing Platform and is available for free if you have a Google Account.

Even though it’s not solely a social media analytics tool, Google Analytics is one of the best ways to track social media campaigns. Interestingly, it even helps you measure social ROI.



Social media analytics tools are essential for marketing social media marketing. In fact, Social media brands and influencers need these tools to tell them if their online career is successful or not.

Lastly, as an influencer or brand owner, be sure to use social media analytics tools and use them efficiently.

Has this article provided you with all you need to know about social media analytic tools for marketers? We’d love to get feedback from you.

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