TikTok is the latest social media sensation, and it does not appear to be going away anytime soon. If you are interested in capitalizing on TikTok’s popularity for your business or personal brand, going viral is no easy task. The app has been downloaded more than 1 billion times, creating a massive audience that can make or break your videos. Keep reading to learn how to make the most of your 15-second videos and go viral on TikTok.
1. Set up your profile
Your TikTok profile is the foundation for how to blow up on TikTok. It’s difficult to become TikTok famous if your username is just a bunch of randomly generated numbers and letters. You should optimize your username to accurately represent yourself or your brand. Include your name, a catchy phrase, or a play on words to create a memorable username.
Also, make sure your profile picture and information is engaging and captivating. Your profile picture can catch the eye of users as they scroll through their TikTok feed, and your profile page can encourage them to stick around and watch the rest of your content.
It’s important to make your bio area attractive & friendly. This is your first message other than your content to your community & audience. This can be a great place to describe your page, showcase important details, or create some call to actions. Your bio space is only as powerful as you make it!
2. Stay active
Successful TikTok users constantly produce new content, giving their profiles a higher chance of going viral. The more videos you create, the better opportunity you have to get noticed. Also, if users like one of your videos, they may go to your profile to watch more content. If your profile is empty or sparse, they will leave disappointed instead of following you.
3. Remember your audience
TikTok is mainly made up of Generation Z. When you are creating content, keep the younger generation in mind. While there are plenty of Millennials and Gen X members on TikTok, the majority of users are in their teens. Making older references may not resonate with the TikTok audience.
However, there are a ton of viral tiktok videos of throwbacks to old vine videos, memes and more. As TikTok continues to grow so does its age base and audience demographics. So if your target audience isn’t on there yet, don’t worry, they will get there eventually.
4. Get creative
Stale content or copycat videos is not the best way to go viral on TikTok. If you want your content to explode on the app, you need to find your own unique style.
Make your videos are interesting and creative by adding your own personal touch. You can create fresh content even if you’re participating in viral challenges or following trends. Put your own spin on things to showcase your creative side.
Although it’s great to make on-going series and episodes for a particular string of content. It’s important to remember not to make the exact same video every time. This can leave your audience bored and uninterested. Just think, no one likes to watch the same old rerun over & over again, they want something different.
5. Join in on challenges
Viral TikTok challenges are a great way to get noticed. Whether you are participating in a brand-sponsored challenge or a challenge created by TikTok users, you can start trending on TikTok if you embrace a challenge.
The key to winning at TikTok challenges and making it to the TikTok FYP is to stand out or be first. If you want to cut through the clutter on the app, you have to go big and make sure your video is noticeable. TikTok challenges are not the time to be shy or reserved and they only stay trending for so long. So you need to act fast!
6. Add in hashtags
The TikTok search feature is a great way for users to find videos that interest them. If you want your videos to show up in searches, you have to add hashtags.
Hashtags on TikTok help label or categorize your videos making them easier to find for users, which can help you go viral on TikTok.
Use trending hashtags or viral hashtags to ensure your videos show up in popular searches. You can also tag the topic of your video, whether you are referencing a TV show, current event, or everyday situation.
7. Tell a story
TikTok started out as an app for lip-syncing videos, but the creativity among users has expanded to encompass so much more. Now, TikTok is full of stories. Some include music and some include custom recordings, but they can capture an audience either way.
Whether you are using TikTok for your business or your own personal brand, you can become TikTok famous by telling a story really well.
There are countless ways to tell a story on TikTok. Create a funny skit, tell a heartbreaking story, or share personal information in an entertaining way. Many users like to tease an engaging story by breaking it up into multiple videos. This strategy can entice users to visit your profile and watch more of your content.
8. Collaborate with other TikTok users
Joining forces with other TikTok users is a great way to get noticed by other audiences. If you want to know how to blow up on TikTok, start by collaborating with other people on the app. If you are able to connect with a TikTok influencer, you can greatly expand your audience and increase your chances of going viral.
However, pairing up with a TikTok user that has a smaller following can still be valuable because you are reaching a new audience. After all, it’s never about the size of the audience but the quality of the relationship.
9. Use a popular audio
On TikTok, users can search for videos by the audio or music used in the background. Audio tracks can go viral just as easily as a video, challenge, or format. You can incorporate a popular audio or song into your video to increase your odds of going viral on TikTok or ending up on the TikTok For You Page.
10. Keep quality in mind
You do not have to be a professional videographer or purchase expensive equipment to start trending on TikTok.
Just make sure your videos are clear and crisp instead of grainy or low quality. When filming, consider the lighting and background of your video to ensure that your audience can easily see everything in the frame. Also, keep your phone as still as possible to avoid a shaky video. Making your video easier to watch can help you go viral on TikTok.