Instagram has continued to improve its Ad system, making it easier for internet marketers and brands to reach a larger audience within the platform. Like any other Ad campaign you might have created; you’re trying to achieve a specific objective. Thus, it is essential to know how to create successful Instagram ad campaigns.
Instagram is one of the most successful social media platforms out there. Once a common image sharing platform, Instagram has grown into a 300 million daily user platform. Thanks to this increase in users, the platform is ripe for brands to use for awareness & campaigns.
However, it is not as easy as it sounds.
The daily increase in active users and engagement translates to more competition for brands. Brands are consistently looking for ways to retain their engaged audience while trying to reach a larger pool. This competition is due to the need to command many engagements since this often translates to brand recognition and sales.
Instagram Ads was introduced to help such brands maximize their reach within the platform. However, successful Instagram ads campaigns are not that straightforward. Hence, there is a need to do it right.
You might be wondering what types of Ads Campaign you could run on Instagram. Well, there are plenty of options. Let’s take a look at some ideas.
Winning Instagram Ad Campaign Ideas
There is a wrong belief that there are limited campaign types to run on Instagram. Well, here are some winning Instagram Ads campaigns you can run within the platform.
Sale & Promotion:
This is one of the most common campaign strategies adopted by brands. This type of Instagram Ads Campaign is best during Holidays or special occasions. It encourages your audience to visit your page for sales and discount codes.
You can also use it for resale purposes. It’s a profitable campaign for creating awareness for a product before launch.
The modern customer (who are also avid users of this platform) wants you to go beyond sales. These audiences are more concerned about your brand ethics and social responsibilities.
A cause campaign would help promote your brand’s beliefs, thus making your audience understand that you care about them. You could promote an awareness day or partner with charitable organizations.
An awareness campaign boosts your brand’s image and visibility to a larger audience. For emerging brands, this Ads Campaign allows you to set the tone at which your brand is perceived.
With this campaign, you can show your target audience what’s unique about your brand. It also gives room for creating a reputable image at the same time.
This ad type is also perfect for growing your following using Instagram Ads.
Those are some ideas from the examples of successful Instagram ads campaigns.
Now, let’s look at some tips on creating a successful Instagram ads campaign with little to no budget.
5 Tips for a Successful Instagram Ads Campaigns
When looking to create high converting Instagram ads campaign, applying the right strategy is essential for success. The following tips will also work for Low-cost Instagram ads campaigns.
1. Set the Right Goals
When setting up for a successful Instagram Ads Campaign, you have to prioritize your campaign goals. To achieve this, you should consider making your goals clear, measurable, realistic and time-based.
A clear campaign objective makes it possible to set the success measurement metrics. It also allows you to determine how long it’ll take to achieve your campaign objectives.
2. Your Audience is Equally Important
One of the most common mistakes you can make is to forget to study their target audience. Your Instagram Ads campaign should have your audience at the forefront.
In a short-attention-span platform like Instagram, it is vital to understand the target audience. By researching your target audience before kickstarting your campaign, you get to understand them better and craft your audience to suit them.
Proper audience research would help you understand audience behaviour. This information includes their active periods, contents they interact with and how they interact with such contents.
3. Plan Your Campaign Posts
Failing to plan equates to Planning to Fail. It’s that simple.
Once you have a clear campaign objective, you should take the time to create a content roadmap for your campaign. While creating your contents, make sure each post is meaningful enough to stand alone. The post should also contribute to the overall objective of the campaign.
A solid plan will help you stay consistent, in terms of creativity and quality, even during the hard times.
4. Use A/B Testing
A/B testing is the best way to maximize your ad spend. This approach allows you to test multiple versions of your Instagram Ad simultaneously, maximizing your advert budget.
By doing A/B Testing, you can test every aspect of your Advert, including your ad copy, image, landing page and image. This strategy also provides you with lots of information on what works, preparing you for your next Instagram Ad campaign.
5. Keep Track of Progress
This is where clear campaign objectives come into play. When running an Instagram Ad Campaign, it is essential to monitor the progress of your contents.
By doing the above, you can check progress against the campaign objectives you listed earlier. So, be on the lookout for what’s working and what isn’t. Tweak your Ads accordingly and maximize your budget.
Instagram offers its audience and emerging brands with the ability to reach a larger audience through Ads. However, achieving the desired results isn’t straightforward. Hence, the importance of this article.
Running a successful Instagram Ads campaign is very important; especially when you’re on a tight budget. So, we encourage you to be clear and realistic with campaign objectives.
With the tips above, you should be on track to set up a successful Instagram ads campaign. To give you motivation, here are some of our favourite/best Instagram ads campaigns of 2020.
Cheers to a successful Instagram Ads campaign!