Instagram is a social media platform that continuously attracts daily users. Thanks to high engagement rates, every business or brand is on the mission of gaining as many followers as possible. There are so many ways to achieve this goal. However, for those looking to follow the fast train, Ads seem like the right option. But, how do you get it right and grow your following with Instagram ads?
This article aims to provide an ultimate guide on how to increase Instagram following with Ads.
Once a small image sharing platform, Instagram has grown ever since. The social media app has gained worldwide traction, and brands are looking to benefit from its growth. Due to this sudden need to command the audience within their respective niches, brands are always looking for ways to increase Instagram followers.
There are many ways to increase your Instagram following from organic growth through regular posts and influencer marketing to Adverts. For this article, we’ll be focusing on Organic Instagram growth using paid ads.
So, how do you go about this?
How to Grow Following with Paid Ads
We have established that one of the most effective methods to grow your Instagram following is through Adverts. However, to achieve the best results, it is crucial to do it right.
That said, here are some tips to help optimize your next Advert campaign.
Have a Plan
The biggest mistake you can make is to start your Instagram Ad without a plan. This is more important when you are trying to get more followers using Instagram or Facebook ads.
Your very first step is to have your Target, Tactics, Budget, and Timeline clearly stated. By having this in mind, you’re already on track for a profitable and successful Ad campaign.
Your Target should clearly state what you are looking to get from the Instagram or Facebook Ad. Whether it’s to grow following with Instagram Ads, Organic Instagram growth using paid ads or any other aim, you should be clear.
A clear target would help you determine which tactics or strategy to use. It would also help you determine your budget and Timeline for goal achievement.
Understand Your Audience
Like any Advert Campaign, you can ever imagine, understanding your audience plays a significant role in achieving success. So, we advise that you take your time to study and understand your audience.
You should be on the lookout for what they are looking for, how they interact on the platform, and the type of content they like. Tools like Simply Measured makes this process easier.
Craft the Right Advert Message
So, you have identified your target, and you have understood your audience. It’s time to craft the perfect content for them.
To achieve the above, you should create your brand image. This image includes your voice, personality, and reason. Planning your brand image ahead of time would save you time and stress involved navigating it as you go.
According to Sprout Social, 51% of Instagram users wants to know your brand personality immediately. So, you can understand why it is crucial.
Come Up with a Winning Hashtag
When you’re looking to grow following with Instagram ads, you need a hashtag. However, you have to get it right.
It’s one thing to create a hashtag; its another to create a winning hashtag. A winning hashtag would bring you new followers, customers and brand awareness. To ensure success with this, you should make your hashtags short, memorable, and relevant to your brand.
Remember, you shouldn’t choke your audience with hashtags. 5-10 hashtags should be enough.
How much should you spend on Instagram Ads?
How much should you spend on Instagram Ads has been in existence since the need started to exist. However, there is no direct answer as to the exact amount to spend.
With us, we believe the amount you spend on Instagram Ads depends on a variety of things. Some of these considerations include your Target, Campaign Objective, Timeline and Approach.
By having a clear idea of the above, you can easily calculate how much you’re willing to let go to achieve desired results.
Of course, it’s not most to pay before you can get real Instagram followers for your brand or account. If you’re looking to grow your following and you don’t have the funds to run an advert, here are some tips for you.
Create Engaging Contents:
When looking to get followers on a platform like Instagram, the quality of your content matters. You should make sure to post quality engaging content with captivating images.
By doing the above, you’ll be able to attract audience to your contents. If your contents are relevant enough, they would want to follow your brand.
Use Meaningful Hashtags:
As we mentioned earlier, it’s not enough to use hashtags just because others are doing the same. It would help if you took your time to study brands within your niche to find hashtags that work best.
Follow & Engage with Similar Accounts:
By following similar accounts within your niche, you get to study their patterns, use of hashtags, and how audiences interact with them.
It would help if you also tried to make comments and engage their audience too. Some might be interested in checking you out.
Post New & Relevant Contents Regularly:
There are tons of content pushed out on Instagram on a timely basis. Therefore, it is essential to stay relevant through relevant content creation.
It would help if you endeavoured to create fresh, relevant contents and post regularly to keep your followers and encourage new audiences to follow your brand.
When looking to grow following with Instagram ads or get more followers using Facebook ads, understanding your audience and following the right strategy is essential.
You should invest your time into making sure your ad campaign is on the right track. We curated the tips above to help ease your process while assisting you with an effective strategy.
So, we’re sure you have everything you need to achieve organic Instagram growth using paid ads.