Songs can go viral on TikTok very quickly, and music is part of the core of the social media channel. Many of today’s top songs got their start on TikTok, becoming popular with audiences on the app. As songs are used in videos around the world, viewed, and shared millions of times, the track gains more and more attention. For example, Arizona Zervas landed a record deal after his song “Roxanne” went viral on TikTok.
Several artists have also found success by promoting their new songs on TikTok. Lil Nas X released the remixed version of “Old Town Road” with Billy Ray Cyrus to TikTok, earning him millions of dollars in a short period of time. Both Lizzo and Camila Cabello have created challenges or dances related to their new music, helping increase the spread of their latest tracks.
Unfortunately, getting your music on TikTok is not an easy task. Users cannot upload tracks directly to the TikTok catalogue of songs. If you are interested in how to get your sounds on TikTok, keep reading for valuable tips on digital distribution.
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Why should musicians be on TikTok?
TikTok provides a pathway for songs to go viral in a very short amount of time. Trends come and go on TikTok in a matter of days, but popular songs seem to stick in everyone’s heads for a while. The success of artists who released music on TikTok and later went on to sign record deals is undeniable. For up and coming musicians, TikTok is a valuable platform for reaching new audiences and earning money for your music.
Produce content quickly
TikTok offers a chance for artists to get up close and personal with their audience in a new way. Instead of producing long-form musical content, like albums or EPs, you can create short soundbites or singles. TikTok videos are limited on time, so full songs will never make their way into a video. Instead, artists can test the waters with an idea or new track by releasing short segments.
Instant feedback from audiences can help direct your music in real-time. You will likely receive comments about your music, and you can watch videos created with your sound to gauge the audience’s reaction. By producing short clips instead of professional long-form music, you can make the most of your time.
Make older music popular
If you released a song in the past that did not take off the way you wanted, TikTok is a great platform for second chances. TikTok for musicians offers a unique space to upload music with creative content. Consider creating a 15-second music video to go with your soundbite or a fun skit or challenge to encourage your track to go viral. Even popular artists, like Lizzo, are finding tremendous success by releasing older tracks in their catalog.
Reach new audiences
TikTok is known as an app for teenagers. If you have struggled to reach a younger demographic in the past, TikTok could be your answer. Creating a constant flow of content can help you connect with new fans and spread the word about your music. On TikTok, you can show off your personality and allow fans to connect with you on a personal level. The combination of music, videos, and personal touches can help you reach new audiences.
How to add your music to TikTok videos
Adding music to TikTok can be done in a couple of ways. For professional musicians interested in getting paid for their music, digital distribution is likely the best way to get your music on TikTok. If you simply want to know how to upload music to TikTok as quick as possible, recording a video is a great place to start.
Record a video
Many artists on TikTok are showing a behind the scenes look at their creative process. From how they find inspiration to mixing the track, each step can be documented in a video on TikTok. If you are interested in releasing an audio clip quickly, or testing the waters with a clip from a new track, including the sound in a video can be a great way to get music on TikTok.
The method is as easy as it sounds. Simply record a new video with your music playing in the background. You can also record a video and add your music as a voice over. Once uploaded, other users can include your sound on their videos by selecting the track at the bottom of the screen. Keep in mind that sound quality might suffer with this method, and it will be harder to ensure no one uses your sound without giving you credit.
Partner with a distribution service
Digital distribution is one of the only ways to add your sounds to the TikTok library. Users cannot upload their own tracks to TikTok’s library directly because social media and streaming services try to maintain a level of quality for their catalogues. Instead, a distribution service can help place your music on streaming services, including TikTok, in a matter of days.
There are many options for digital distribution. If you are wondering how to add your music to TikTok videos, you have to select a distributor that supports TikTok. It is important to look for a distributor that ensures you maintain 100% ownership of your tracks and one that provides metrics to track your success. You will likely have to pay a service fee or a portion of your profits for using the digital distribution service. Carefully read the terms of service before creating an account and uploading your music to a distributor.
Digital distribution services will deliver your songs to TikTok and other online platforms within a few days. You can choose to release your full catalog or release songs to TikTok individually. Once your songs are available on TikTok, you can track how many people listen and use your tracks in their own videos.