TikTok has skyrocketed in popularity in recent years. The app seems to be everywhere these days, sparking viral trends and setting new internet crazes in motion each week.
Brands are jumping in on the action and capitalizing on the opportunity to advertise to a captive audience. As a niche social media platform, TikTok offers a targeted audience for brands to market their products and services to.
The app was focused on growing its user base, but as the number of users has grown the focus has shifted.
TikTok has now integrated ads into the social media platform, making ads a regular part of the user experience. While advertising on TikTok may seem challenging, brands can start setting up ad campaigns in a matter of minutes and reach a whole new audience.
Keep reading to learn more about how to advertise your brand on TikTok.
Why should you advertise on TikTok?
This incredible growth is not slowing down anytime soon. TikTok is the most downloaded app with more than 33 million downloads from the Apple App Store in a single quarter. In the first quarter of 2019, TikTok was downloaded more than 188 million times.
With all of the new users being added every day, TikTok is the third most installed app.
Consider your audience
The demographics of the TikTok audience are one of the main selling points for advertising on the app.
TikTok offers brands a unique opportunity to reach young people with more than 60% of users between the ages of 16 and 24. With two-thirds of the audience under the age of 30, brands are almost guaranteed to reach a younger audience on the app.
If your brand is advertising to a younger audience, TikTok may be the platform for you.
While the demographics are split pretty evenly between males and females, the audience’s age is clearly skewed young.
The app appeals to Generation Z and even many Millennials, providing brands with a clear path to the screens of a younger audience.
Consider your budget
Big brands have started advertising on TikTok, driving a high number of impressions. Unfortunately, this means that many small businesses may not be able to afford ads on TikTok.
Ads are still rare on TikTok, so the space is limited and comes at a premium cost. The average TikTok ad goes for about $10 per CPM, putting budgets into the hundreds of thousands for large campaigns.
If you are looking for an affordable advertising method in social media, TikTok is probably not your answer.
Brands must commit a minimum investment of $500. However, for some brands, TikTok can be a lucrative investment. TikTok ads are still unpredictable and novel enough to attract audiences.
For brands that can budget for TikTok ads, the return on investment can be impressive.
Start advertising on TikTok
If you are ready to take on TikTok advertising, the process for setting up ads is relatively straightforward.
With the right planning and strategy, you can test TikTok ads to determine what works best for your business.
Keep reading for the steps to start TikTok marketing for businesses.
Set up your account
You can’t promote your brand on TikTok without an account. Visit the TikTok Ads page to create an account and start setting up your first ad campaign.
You may have to fill out a form to provide more details on your account because the functionality of the ads on TikTok is still in beta.
Complete the form and a representative will contact you to finish your account setup.
Create a campaign
Once your account is set up, you can visit your TikTok Ads dashboard and create a new campaign.
Select your campaign objective to determine the goal of your ad, including traffic, conversions, or app installs.
This is also where you will set your campaign budget by determining either a daily budget or a total budget for your campaign.
Determine your ad placement and details
If you are not sure which platforms to advertise on, select the automatic placement option. TikTok will determine the best placement for your ads and place them accordingly.
Next, enter your URLs, images, names, and categories to complete your campaign setup.
Input up to 20 keywords that describe your business to help match your ads with your audience. Use the targeting section to define your audience.
These features include location, audience age, gender, languages, interests, and more. You can also create a custom audience if you upload
TikTok IDs of current users.
Create your Tik Tok video
When you are ready to design the content for your ad, the creation process is fairly easy.
You can choose horizontal, vertical, or square videos for your ads and use the video creation kit to customize your existing content.
You can choose from more than 300 free background options.
With a brand takeover, you can have your ad appear as soon as a user opens the TikTok app. Clicking on the ad will take a user to the link you have set up.
In the current beta stage, brand takeovers are limited to one advertiser per day, so availability is extremely limited.
In-feed ads display within a user’s TikTok feed in their video queue. The ads can be redirected to a website or an app to send traffic to your brand. These ads will appear as TikTok videos as users scroll through their feed.
Sponsoring a hashtag challenge offers a unique way to cash in on viral marketing.
Brands can partner with the marketing team at TikTok to sponsor a hashtag challenge. The app will encourage users to share content related to your brand for up to six days.
TikTok is a unique social media platform that offers a targeted audience for brands. Brands can share their content through native advertising techniques to display content in users’ feeds.
While advertising on the app is expensive, there are opportunities for a return on investment.
The advertising features of TikTok are still in beta, and they are likely to continue developing in the coming months and years.